BEIHU / Buying insights
Preparing a Private-Label Packaging Brief
The information to prepare before discussing bags, cartons and private-label artwork.
Define the product and market
Start with the product line, product format and intended sales market. Identify the pack size and sales channel so packaging discussions have a clear context.
Prepare your artwork information
Share the brand name, existing artwork files, required languages, product information and barcode details where applicable. Confirm which information must appear on the bag, box and carton.
- Product format and intended use
- Dimensions and material structure
- Sample and packaging details
Review the physical sample
Check packaging dimensions, material, seal, print placement and pack count with the proposed sample. Confirm the final artwork and packing information as part of the product brief.
Discuss the current product information and available options with BEIHU before confirming your product brief.
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